Helping companies build Organizational Cultures based on values and performance

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The first how-to book on building great organizational cultures Visit our book page to find out more.










Ann Rhoades shares her secrets to building great organizational cultures.

Title: Built on Values Creating an enviable culture that outperforms the competition.

How can this book help my business or organization?

What makes this book different?

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        Available Online At

- Barnes & Noble - Amazon

- 800-CEO-Read  - Wiley

Free White Paper on Creating Business Cultures

Click to receive a free white paper of our proven model for creating a high performing organizational culture

Welcome to People Ink from Ann Rhoades …PRES  (Person Responsible for Extraordinary Service)

Find out the essential principles for creating both a legendary and high performing culture.

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A culture exists in your organization but is it the one you want? Create an intentional culture by design, not by chance.  read more

Win customer loyalty while increasing sustainable bottom-line results by maintaining a workplace culture that inspires trust. read more

We're Passionate About Culture


At People Ink, we are passionate about our mission: To help organizations create unique workplace cultures based on values and performance. Our Built-On-Values™ leadership model has evolved over twenty-five years based on our experience developing people-centric cultures for high performing companies like - Southwest Airlines, Doubletree Hotels, JetBlue Airways, and Loma Linda University Med. Center. See our client list here.

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We build High Performing Organizational Cultures around Values and Behaviors

Behaviors bring corporate values to life, without them values often end up as empty words on the wall. This is part of what distinguishes People Ink’s organizational culture leadership model from others. It is the first to provide leaders with five essential principles for creating both a legendary and high performing organizational culture. It starts with developing a Values Blueprint® that leaders can use to implement a values-based workplace culture. 

Evaluating Your Organizational Culture Strategy

You already know that a culture exists in your organization, but is it the one you want, can everyone describe it, and does it align with strategic goals? If not, it's time to examine your organization and create a culture with intention. We have proven that it can be done. We believe the businesses most likely to prosper during both good and tough times are those anchored in their core values. Our practice is built on five principles for creating a values-centric culture. Click here to find our more organizational culture strategy.

Live Your Values

Creating Your Culture Blueprint
The Values Blueprint® is the foundation for establishing an organizational culture built on values.  Most organizations we work with have values in some form.  But rarely do we see values that are clearly defined and which include a set of behavioral descriptions. Has your organization defined it's values and the behaviors that reflect those values? Read more about the Values Blueprint®.
Hiring “A” Players who Mirror the Values
One of the most important things you can do to create and sustain a values-centric culture, is develop a system for recruiting and hiring “A” players who mirror your values. Values based and peer based interviewing methods are key parts to building a values-driven culture and are derived on the knowledge that "past behavior is a reliable predictor of future behavior".
Read more about values and behavior based interviewing
A System of Rewards and Accountability
It isn't enough to hire "A" players. You must continually exceed the expectations of your people and re-recruit them every day to achieve true employee engagement. To be effective a total rewards and recognition system should reinforce your companies values and should include active listening to identify what is really important to employees. Read more about creative total rewards packages
Customer Loyalty and Workplace Culture
Maintaining a workplace culture that inspires trust both internally and outwardly to customers wins customer loyalty and increases bottom line results. The values blueprint® process is essentially a re-branding effort.  Your values are your brand which become visible to customers each time they make contact with an employee. Have you examined the customer “touchpoints” to ensure that the new brand and values are shining through?
Continuous Discipline to Sustain Your Culture
The model for creating a values-centric organizational culture is simple, but many leaders fail to execute these simple principles. Doing the right things well, every time, requires consistent discipline and an integration of values into the very heartbeat of an organization on a daily basis.

Read more about the Built On Values five step model here or download the free white paper.

Simple Steps to an Intentional Organizational Culture