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©Peopleink 2020

Creating Organizational Cultures based on values and performance

Delise Simmons

Delise Simmons has led hundreds of employees toward better engagement and helped their executives build organizational structure that supports employee engagement. Delise has worked in the healthcare, commercial aviation, non-profit, financial and hospitality industries.

Delise’s background creating the Southwest Airlines’ University for People helped her to create systems that allow for organizational strength in employee education, development and engagement. Her work with executives across the country has established her as a leader in executive development and organizational improvement to better the employee experience.

Delise’s expertise rests in her ability to problem solve organizational issues at all levels to bring better results across industries.  


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BA, Public Relations and Spanish,

Board Experience

-Chairman of the board-elect, Teens Give Back (2017)

-Outreach, Under the Bridge Ministries  (2015 -present)

-Treasurer, Women of St. Luke’s (2013)

Entrepreneur, business owner, HR Executive

Brought Built on Values to BioBridge Global Healthcare and Regent Surgical Health

Chief Learning Officer, OptIn Experts

Partner, Redline Leadership Associates

Leadership-in-a-Box author, SwiftHR Associates

Linde Harned

VP (Visionary of People)

A experienced HR professional, Linde Harned is an expert in designing values -based Total Rewards programs that support key business strategies.

For over 30 years she has worked in and consulted to Fortune 500 companies to design and implement innovative benefits, rewards and recognition programs that create a competitive advantage. Linde has broad industry experience in healthcare, financial services, consumer products manufacturing, and service/retail.

She believes that organizations can improve employee engagement, performance, and retention by focusing on cost-effective rewards programs that are supported by creative communication solutions.

Linde is a key member of People Ink’s project teams engaged in three large multi-campus healthcare systems.


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BA, University of Arkansas

MBA, University of Phoenix

- Designed and implemented Total Rewards strategy for JetBlue Airways

- Headed Comp & Benefits function for Doubletree Hotels

- Managed HR process for multi billion dollar M&A transactions

- Instructor for WorldatWork (formerly ACA) certification programs

- Big Brothers Big Sisters Advisory Board

Shannon Mick

VP (Visionary of People)

Shannon Mick is a multi-functional dynamic Human Resource executive with over 20 years of experience in turn-around organizations in health care, education, retail, government, banking, Native American tribal government, Native American Healthcare and Hospitals and gaming enterprises.

She has driven change by re-designing the nature of work for all HR processes and programs. Shannon is passionate about the people and aligning decisions to the company's values. She has led and facilitated HR to be service-oriented, strategic partners, and drivers of quality and fun work environments.

Created Built on Values® cultures in healthcare Sandoval Regional Hospital, Lovelace Hospital System, Quality Sleep Solutions, TAV Health, Dallas Children’s Health System, West Penn Alleghany Health Systems and University of North Texas Health Science Center


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BA from University of New Mexico

MBA from University Southern California

Certified Compensation Professional

Executive Leadership program at Stanford University

Lecturer for the University of New Mexico

Board Experience:

- YMCA Central NM; Human Resource Committee Chairman

- New Mexico Central Credit Union: President and Vice President

Entrepreneur, business owner, Senior VP and VP

Sherry Roberts

MOP (Manager of People)

As manager of the People Ink office, Sherry Roberts keeps things organized and running smoothly for the entire team.

With a background in Human Resources, customer service and accounting, Sherry joined People Ink after taking time out to raise two sons. A move back to New Mexico reunited Sherry with Ann Rhoades, after working with her 25 years ago.

A master at multi-tasking, she handles everything from client relations, the team calendar, finances, and making lots of travel arrangements. When you call the People Ink office, you will most likely get Sherry's cheerful voice!


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- Studied business, accounting, and banking at the University of New Mexico and Central New Mexico Community College

- Has been singing since high school in school and church choirs

- Performed and sang in the Sante Fe Little Theatre

- Sang with University of New Mexico Concert Choir

- Enjoys her two sons and gardening

Grant Spoon

Chief Geek

Grant Spoon manages on-line marketing strategies and special projects for People Ink. He maintains the Peopleink Website and social media functions and most matters related to our online presence.

He is also  an experienced financial manager with over 15 years of experience in cost accounting and general accounting. He specializes in planning, implementing, and trouble-shooting enterprise-wide financial system conversions and upgrades.

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- Entrepreneur and VP of Performance Solutions, Inc.

- BA in Accounting from George Washington University

- Develops and manages marketing, our website, and technology issues as they arise.

- People Ink’s technology guy.


BS in Organizational Psychology, Southern Methodist University

Board Experience:

- New Mexico Community Capital, Officer

- National Association of Women Business Owners,   Board Chair and President

- Center for Women’s Business Research, Officer

Entrepreneur, business owner, CEO and COO

Chief Learning Officer, Bank One Texas (now   JPMChase)

Created Built on Values® cultures in healthcare for Florida Hospital, Dallas Children’s Health System, and University of North Texas Health Science Center

Author of several leadership publications

Gayle Watson

Chief Operating Officer

Gayle Watson leads the People Ink consulting team to create high performing cultures in healthcare, financial services, retail, technology, and non-profit industries.  She led content development for the People Ink Pro® online products including a healthcare specific platform.

An experienced Chief Learning Officer, she has been responsible for culture transformation, organizational and leadership development, and talent management.  

As an entrepreneur, she has been on the management team of five start-up companies, including CEO and COO, and is a national advocate for women business owners.

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Ann Rhoades

PRES (Person Responsible for Extraordinary Service)

As PRES and founder of People Ink, Ann Rhoades provides the inspiration and strategic direction for creating values-centric cultures for our clients.

Ann has a respected reputation in the industry for her unique approach to creating customer-centric cultures and is a popular speaker on the subject of customer service and how to build strong high performance organizational cultures.

Prior to founding People Ink Ann served as the Chief People Officer of Southwest Airlines, Promus Hotel Company (Doubletree Hotel, Homewood Suites, Embassy Suites, and Hampton Inn brands), and Executive Vice President for JetBlue Airways.

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Current Boards of Directors:

Regis Corporation, YScouts, NexPhase Capital, New Mexico Appleseed, New Mexico Health Sciences Center (director)

Former Boards and Companies:

JetBlue Airways, President of University of New Mexico Alumni Assn., Chang's China Bistro, Anderson School of Business, Accion New Mexico, Restoration Hardware, HireVue, Executive Council at Brigham & Women’s Hospital Harvard Medical Center, and Albuquerque Community Foundation

Speaker: Washington Speakers Bureau

MBA in Management, University of New Mexico

The Company

We help companies create legacy cultures that treat people fairly, build loyalty, and produce solid profitability.

With creativity, humor, and fun, People Ink encourages leaders to throw away the rule book and develop a sustaining company culture that believes in people's ability to accomplish the extraordinary, thereby giving them the authority to succeed.

Founded by Ann Rhoades, who spent her career building people-centric organizations such as Southwest Airlines, JetBlue, and Doubletree Hotels, People Ink helps leaders to build legendary people-centric cultures based on core values.

Who We Are

As experienced business culture creators we believe

You cannot force culture… you can only create environment

What We Are Not

Shelley Wells

VP (Visionary of People)

Shelley is a founding member of People Ink, and has worked with many organizations to create sustainable, high performing cultures Built on Values™.  Shelley was part of the original start-up team for JetBlue Airways, People Ink’s first client. Other industries include healthcare, hospitality, financial services, technology, insurance, and environmental.  

She created content and directed video segments for the People Ink Pro® PeoplePix™ online product, including a healthcare specific platform.

An experienced Human Resources professional, she has over 25 years of generalist experience in all aspects of Human Resources, including mergers, acquisitions, and start-up companies at the unit, regional, and corporate level.

She has also consulted in and with both US and International companies at an executive level. Having worked in operations also, Shelley thinks like a business leader first and has the innate ability to instill FUN in the workplace without sacrificing quality and/or strategic business objectives.


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BA in Business Management, University of Phoenix

Doubletree Hotels – 16 ½ years

Held both operational and HR management positions (unit, regional & corporate)

People Ink – Jan, 1999 to present

Designed and implemented recruiting strategies for JetBlue Airways

Created PeoplePix®, a Behavioral/Values Based Hiring Model

Developed Coach/Master Coach certification programs for PeoplePix®

Implemented Built on Values® cultures in healthcare for Loma Linda University Medical Center, Florida Hospital, West Penn Allegheny & JumpstartMD

Traveled extensively - UK, France, Israel, Hong Kong, India, Africa, Germany, Switzerland, Ireland, Belgium, Mexico & Canada

Franck R. Guilloteau

CTO of Peopleink

Franck has led the development of the People Ink online SaaS products. With over 20 years of experience as a CTO in the healthcare industry, he has partnered in the research and development of several technology solutions that serve to improve patient safety and quality of care in healthcare.

He has worked directly with all stakeholders in the healthcare value chain, including suppliers, providers, payers, government agencies, and patient advocates in both the for-profit and non-profit spaces. He consults on health systems engineering and focuses on value-based innovation development and



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- Formerly CTO of HCC Corp and COO of TMIT, a non-profilt medical research organization.

- Co-ventures including CareLeaders, a workforce solutions platform,  and Premier Innovation Institute, leading to breakthrough healthcare innovations.

- Mechanical Engineering Degree from University of Texas at Austin.

PeopleInk- About Us

The People

   Meet the People Ink team:

We have a wide range of experience in many  industries including airlines, technology, health care, financial services, customer service, and hospitality. Although we have all grown up to become professionals, we are never far from the creativity of our youth.

Ann Rhoades

Shelley Wells

Linde Harned

Shannon Mick

Grant Spoon

Gayle Watson

Delise Simmons

Sherry Roberts

Franck Guilloteau