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Our Purpose and Core Values

one of our core values is fun

Our purpose is simple…

Help companies create legacy cultures that treat people fairly, build loyalty, and produce solid profitability.

With creativity, humor, and fun, People Ink encourages leaders to throw away the rule book and develop a sustaining company culture that believes in people’s ability to accomplish the extraordinary.

What we are not.

  • Traditional Human Resources
  • Conformists
  • Enforcers
  • “Rule Makers”
  • Inside-the-Box Thinkers
  • Command and Control Freaks
  • The “Inc.” in a big Company

Our Core Values

  • Focus on the client, not the clock.
  • Generate and infuse passion for people.
  • Tenaciously lead the acceleration of performance.
  • Offer simple solutions to improve performance.
  • Make the complex simple.
  • Focus on what really matters.
  • Have the courage to fire ourselves.
  • Believe that soft skills have hard, bottom-line results.
  • Tell the truth, even when it’s hard.
  • Take our jobs seriously but not ourselves.
  • Believe that if you obey all the rules, you miss all the fun.
  • Create a fun work environment.
  • Use all the crayons in the box.
  • Build and sustain creative environments. 

The Built on Values System

  • Our 5 step model.
  • The role of leadership.
  • Using values in hiring, rewards, branding.


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