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Creating Organizational Cultures based on values and performance

- Pinwheel Partners. Apr 2021, The Best Cultures Are Intentional

- ABF's Fall Women's Summit keynote. Oct 2020, Women poised to overcome challenges posed by pandemic

- TheHR Director, Nov 2019, There may be turbulence…

- Grant Thorton, Mar 2019 Authentic alignment: The power of purpose (return on culture series)

- Grant Thorton, Mar 2019 Counting what counts: Healthy cultures keep score (return on culture series)

- Forbes, Sept 2018 Build Your Culture By Design, Not By Accident

- GrowthBits. Jan 2018 Building a High-Performance Organization Through Culture.

- Yscouts, Mar 2016, plus podcast

Ann Rhoades Interview - Creating an Envirable Culture that Outperforms the Competition-Co-Founder of JetBlue

- BizWomen, Sept 2015

Albuquerque Ann Rhoades says culture can make or break your business

- Entrepreneurs’ Organization, Jul 2015

Getting Back to the Heart of Business

- Fortune, Jul 2014

Passionate People = A Profitable Company - Fortune Management

- Chief Optimist, Sept 2013

Manage People at the Speed of Change

- Business Insider, Jun 2013

Strategy Doesn't Mean Anything Without Culture And Values

- American Express OPEN Forum, May 2012

A Guide to Motivating Employees

- Forbes Dec 2011

Ann Rhoades on (Re)Building Corporate Culture

- H Careers, Jul 2011

4 Crucial Hospitality Recruitement Strategies

- American Express OPEN Forum, Jun 2011

Employee Engagement Tips From JetBlue Co-Founder Ann Rhoades

- Chief Executive, Mar 2011

How To Inspire Culture Change from the Top

- Smart Brief, Mar 2011

5 ways to inspire a values-rich culture

- Entrepreneurs’ Organization, Mar 2011

Are You Hiring the Right People?

- BusinessLine, Mar 2011

Craft the culture that connects your people

- Forbes, Feb 2011

Six Key Principles to Set Your Startup Culture

- The Globe and Mail, Feb 2011

Building an A Team from the ground up

- Monster.com, Feb 2011

Hiring the Best People with a Values-Based Interview Stragegy

- Monster.com, Jan 2011

Interview Preparation: Use an Interview Guide for Better Hiring

- HR Executive Online, Feb 2011

Strategic Leadership Development

HR.com, Feb 2011

Creating an Enviable Culture That Outperforms the Competition

Entrepreneurs’ Organization, Jan 2011

Q&A with Author Ann Rhoades | Overdrive


Older Articles and Mentions

Fast Company article 12/18/07:

Hire for Attitude, Train for Skill (Ann Rhoades)

Fast Company article 12/18/07:

Gene Pool, Talent Pool: Hiring Is All in the Family (Ann Rhoades)

Fast Company article 12/19/07:

All The Right Moves: Don't Lose Hope (Ann Rhoades)

Fast Company article 12/18/07:

The ABCs of Interviewing (Ann Rhoades)

Fast Company article 12/19/07:

And Now the Hard Part (Ann Rhoades)

Caring Magazine Feb 2007:

Values Make the Performance Difference (Ann Rhoades)

CNNMoney.com 5/1/03:

The Amazing JetBlue (Ann Rhoades)

In The News & Blogs

Media Appearances and Podcasts

WorkspanTV Special Edition on Organizational Culture  

Ann Rhoades shares her wisdom on building organizational cultures that bring out the talent of employees and motivate them to be productive. Ann also shares advice for HR professionals on how to be viewed as strategic partners, and how to help ensure the success of their organizations.

Podcast: The Leader in You - Off-the-Wall Leadership

Gayle Watson, Vice President, People Ink and expert at leadership development, joins Kathy Garland on The Leader in You radio talk show to discuss Off-the-Wall Leadership. In this podcast, Gayle discusses the five principles for creating a values-based culture and why this is important for all leaders.


Related Blog Posts

See what bloggers are saying about Ann Rhoades and People Ink

HR Heroes, Resources for Humans Blog posted on 12/2/09 Gayle Watson: How the Mighty Fall

New York Times Dealbook Blog posted on 4/21/09:

Generosity from the Top at JetBlue Airways (Ann Rhoades)

Market7 posted on 5/22/08 by Seth Kenvin:

Servant Leadership (Ann Rhoades)

TP Human Capital post:

Four Rules for Hiring Smart (Ann Rhoades)

YouTube Videos:



Ann Rhoades has been interviewed, referenced, and quoted in 33 published books on the subject of creating values- and people-centric corporate cultures.

Just a few of the books that include Ann Rhoades as an expert or endorser include:

- Blue Streak: Inside JetBlue, the Upstart that Rocked an Industry, by Barbara Peterson, Penguin Books, 2006

- Flying High: How JetBlue and Founder David Neeleman Beats the Competition, Even in the World's Most Turbulent Industry, by Max Messmer, John Wiley & Sons, 2004

- Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success, by Kevin Freiberg and Jackie Freiberg, Broadway Books, 1998

- Positively Outrageous Service: How to Delight and Astound Your Customers and Win them for Life, by T. Scott Gross, Kaplan Publishing

- The No Asshole Rule: Building a Civilized - Workplace and Surviving One That Isn't, by Robert I. Sutton, Ph.D., Grand Central Publishing, 2007

- The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance, by Jody Hoffer Gittell, McGraw-Hill, 2005.

- The Speed of Trust: The One Thing That Changes Everything, by Stephen M.R. Covey, Simon & Schuster, 2006

Ann Rhoades and the People Ink team have appeared in Time, Fortune, Money, Business Week, Harvard Business Review, Fast Company, and numerous trade publications including HR Executive and Jobing.com.

In the News

A sampling of some of our latest YouTube videos on business culture: