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Zappos Culture is Their Brand

Zappos is a great example of “Off the Wall Leadership.” Building and maintaining the culture you want may be easier said than done. If it were easy, more companies would be doing it successfully. It takes a focus on core values, leadership, and a commitment to institutionalizing the desired behaviors.

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JetBlue’s Success – A Corporate Culture Based on Values

Congratulations, JetBlue, for your commitment to getting the right results the right way! The People Ink team is privileged and blessed to have worked with Dave Barger, JetBlue CEO, and his team to develop a values-centric model for creating a unique culture. The model is simple, but difficult to execute, because it requires a commitment to a set of core values and associated behaviors.

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The Built on Values System

  • Our 5 step model.
  • The role of leadership.
  • Using values in hiring, rewards, branding.


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