Zappos is a great example of “Off the Wall Leadership.” Building and maintaining the culture you want may be easier said than done. If it were easy, more companies would be doing it successfully. It takes a focus on core values, leadership, and a commitment to institutionalizing the desired behaviors.

Congratulations, JetBlue, for your commitment to getting the right results the right way! The People Ink team is privileged and blessed to have worked with Dave Barger, JetBlue CEO, and his team to develop a values-centric model for creating a unique culture. The model is simple, but difficult to execute, because it requires a commitment to a set of core values and associated behaviors.

When Herb Kelleher, former CEO of Southwest Airlines, was asked about the unique Southwest culture, he simply replied, “Culture is what people do when no one is